Yuliia Rybinska: "You are a woman, a book from books is unique, inimitable, exciting! In you all the wisdom and all the knowledge of the world!”

The heroine of the DIGITAL cover of BOMOND VIP fashion was Yuliia Rybinska - doctor of pedagogical sciences, professor, stylist and psychologist, founder of the Yuliia'Style brand.

In the new interview, we talked about femininity and clothing. About its depth, essence, comfort and coziness. About how fashion's history of the brand's foundation began. About things that always remain out of time and are able to create a person's own uniqueness, convey an aura, creativity and mood.

We talked about the portrait of a woman in the modern world, about her external and internal beauty, about how this image is built and interpreted in the models that Mrs. Yuliia creates in the collections of her own brand. We talked about symbiosis and combination, when clothing has an impact on a woman's internal changes. We talked about the energy that comes from the inside, and about how important it is to work on the attitude towards yourself and raise the level of self-esteem.

In this preview, I would also like to leave a few lines from the heroine's book:

"You are a fairy tale! A fantastic world of heroes who can do everything, any magic, miracle, transformation and reincarnation!"

And, perhaps, the new material on the pages of the magazine will be a reminder for every woman that she is the author of her own life, chooses her own style. And that it is clothing that is often a manifestation of the inner world and the meanings that we broadcast. And, perhaps, the new interview will be a reminder that you should allow yourself to create your own life story.

Ms. Yuliia, today it is a great honor for me to introduce you as the main character of the DIGITAL magazine cover and I want to start our interview with the beginning of your personal story. You personify the countless facets in which the roles of a doctor of pedagogical sciences, professor, stylist and psychologist are intertwined in an impressively harmonious way. Today I would like to open the veil of your business in the fashion industry. Tell us, please, what was the beginning of this story and the foundation of the Yuliia'Style brand?

I have been a very creative person since childhood. And I don't remember even from preschool age when I wore a mass-producer's dress for a holiday. I always tried to create my own image as a schoolgirl, to recreate my own uniqueness, to convey my aura, creativity and mood. Since I was a versatile personality since childhood: I was engaged in music, dancing, swimming, went to a creative writing club, wrote poems and my own works, I always tried to be unique, to convey this mood, this image and, in fact, to reproduce the so-called personification of my personality.

Color has always been important to me. Since I have been interested in psychology since childhood, I tried to recreate the soul through coloristics. And I've had my own tailor since I was at university. I drew sketches for her, discussed and created my own compositions. I remember that I have saved a lot of these things from the past.

One of them is a pink coat with flowers. I recently put it on and I want to say that it has not lost its relevance. Then I realized that such things are eternal. They give a woman emotions, give peace, mood and inner energy.

Indeed, as they say, they meet by clothes, escort by mind. But most people in the world are visuals. So I felt that my professional activity was directly related to this.

Even now, each of my lectures begins with my external image, which conveys the mood, interprets it and tries to convey in advance what we will talk about during a particular event or meeting.

What in your eyes is the portrait of a woman in the modern world?

The portrait of a modern woman, frankly speaking, is a very individual question. Taking into account emancipation and the fact that women take on many roles in society, in particular manifestations of masculinity, there are many views that a woman is not only a person at the stove, but, in fact, a person who develops not only in everyday household chores, but also in business.

However, today I will say something else. For me, the portrait of a modern woman is the prototype of fragility, tenderness, kindness and at the same time symbiosis of unpredictability, intrigue and such a changeable, mysterious difference, every day, so that life around is filled with a burst of diversity.

This is such an unreal Mermaid Ariel... You know, I have these associations: she can be a Mermaid, and at the same time go ashore, be a girl, a beautiful person, sing beautifully. In a word - it's a rose, a mysterious mystery, tenderness, passion, beauty. In addition, external and internal beauty combines charisma and strength, invincibility, at the same time empathy and sensitivity to others. And, apparently, this is what I also try to convey in appearance and creating my own models.

I am delighted with the art of fashion that you create. Each image reveals different female states and archetypes. What, in your opinion, is the psychological power of clothing and how can the image change not only the external perception, but also the internal state of a woman?

I feel that my task is to change, to influence a woman's internal changes, which I call "energy from within". After all, if it shines from the inside, it is also reflected outside. It's such a symbiosis, a combination. First, I try to work with a woman as a psychologist, change her attitude towards herself, increase the level of self-esteem, improve her inner state and well-being.

Actually, there is such an effect - endogenous or cognitive. And if we talk about the intellectual clue in clothing and the use of clothing to enhance cognitive functions, then this is also the case, based on a large number of scientific studies, I affirm it as a scientist. After all, when we are dressed, for example, in a suit, have a formal look, we are more focused on solving intellectual problems. The same applies to sexuality: it can be transmitted through the external state, and, accordingly, the appearance affects the inner emancipation, and vice versa.

Of course, we all know that clothing affects mood and social interaction, as well as the perception of the color palette. There is much evidence and research that a child, when born, sees two colors for the first time - green and yellow. That is why they are perceived as the colors of children's happiness. Of course, we associate, for example, blue with the male sex, pink with the female. Again, this is a more formulaic perception, and I try to show extraordinary phenomena where color is a very personal perception.

Frankly, I try to avoid dark and black colors, because it is proven that they create a certain severity. For example, after living in the United States for a long time, I noticed that shops and boutiques were full of black and dark brown clothes. Guess why? When there is excess weight, the black color hides the figure as much as possible.

Therefore, I avoid such dark colors and convey a woman that excesses and shortcomings should not be concealed. A woman should be bright, not afraid to express her personality. And, of course, together we try to lose weight naturally to wear a bright, transparent dress that emphasizes the best features, not hides the flaws.

Your brand interacts very carefully with nature. What does this approach mean to you personally and why, in your opinion, environmental responsibility today is not only about materials, but also about the internal culture of a person?

The phenomenon of the Yuliia'Style brand is the first to take care not only of you, but also of the environment.

Yuliia'Style is about beauty, comfort, coziness and health. For products, we choose only natural, environmentally friendly materials, in particular 100% cotton and silk.

After all, it is a hypoallergenic, breathable, durable and incredibly soft material that does not lose its shape, color and properties even after years.

We believe that a thing that is made by hand is able to carry and transmit the energy of the one who created it.

It is for this reason that wearing Yuliia'Style you feel such tenderness and lightness, and all the negativity and anxiety leave you in a matter of seconds. Our customers inspire us, so we fill every product with goodness and inspiration.

Has your path in the academic sphere influenced the values in the art of clothing creation?

As an experienced stylist and certified psychologist, I immerse myself in the fascinating intersection of self-expression and self-awareness. I not only understand the language of fabrics, colors and trends, but I also have a deep understanding of the psychological nuances that shape individual identity.

Which image presented by the brand do you like the most and why? I also suggest now to imagine that you and I are somewhere on the seashore ... And we have many postcards that we will send to every woman on the planet. What message would you write?

Of course, it is "Dress in books". And I want to tell about the image in lines from my book, in words that will become a beautiful message from my heart for every woman:

"You are a woman, a book of books is unique, inimitable, fascinating! You have all the wisdom and all the knowledge of the world! You have the preservation of spirituality in a changing world!

Traveling through your pages is a dream.

What are you like? High poetry, when you dive into every line, taste every word, rhyme with happiness? Are you an ode to a woman, a hymn to her beauty and uniqueness? Are you an adventure novel, turning the pages of which you immerse yourself in the exciting world of travel and extreme? Are you a detective, a thriller that keeps you in suspense until the last word? Maybe a love story? And with you it's warm, cozy, calm... your words, your pages promise your reader a knowledge of true love, a touch to the beautiful, to strong feelings!

Are you an essay - a concise prose filled with meaning, elegant and refined to every word?

You are a fairy tale! A fantastic world of heroes who can do everything, any magic, miracle, transformation and reincarnation!

Are you a legend? Which is retelled by mouth... A legend about a superwoman to whom all eyes are turned.

You are a woman! A book whose pages are written all my life. They are filled with meaning, meanings, words, giving them new meanings. Whatever genre you choose for yourself - you are unique, you are interesting, you are elegant. You are the author of your life, you choose your own style, you fit your clothes to it, fill everything around you with colors.

This clothing is a manifestation of your inner world, those meanings that you broadcast with its help. Allow yourself to create your own story together with a unique image!”

Official website of the Yuliia’Style brand

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