Feinblatt. About scarves, as a symbol of beauty and brand wings, created by Iryna Keller

Artist and founder of the Feinblatt brand, ambassador of the women's magazine BOMOND VIP fashion ... Iryna Keller's art is built on three pillars – authenticity, beauty and freedom. For Mrs. Iryna, fashion became an opportunity to speak with a woman in the language of symbols and sensations. Each Feinblatt scarf is an art that preserves the magic of moments, emotions and women's stories.

In a world where there is too much fast rhythm, Feinblatt tells a story about things with a soul, born from the desire to be close to a woman in any of her conditions: in joy, in sadness, in dreams.

How do you see the portrait of the modern woman?

The modern woman is multifaceted. She can be a loving mother, a woman who boldly brings her ideas to life, a dreamy girl, or a curious traveler often all at once. She doesn’t try to be everywhere, but seeks balance between what her heart desires and what life demands. Her beauty reveals itself in the simplest things: in the warmth of her gaze, in a genuine smile, in a gentle gesture. And within this delicacy, there is always space for dreams.

Why do scarves play such an important role in your work? Do you remember your very first accessory?

My first accessory was born from the heartfelt wish of an admirer, an actress from Vienna who traveled a lot. She fell in love with one of my paintings and confessed: “I would love to have it with me always.” That’s how the idea of transferring the artwork onto fabric was born.

In Italy, on the finest silk, the first scarf was printed  delicate, elegant, alive with bright colors. I still remember the moment she held it in her hands. She studied the design carefully, stroked the fabric, pressed it to her face, and smiled. The silk shimmered softly in the sunlight, and then she said: “This beauty belongs only to me.” She tied the scarf immediately and left wearing it  radiant, joyful, and light.

It was in that moment I understood: a scarf can become more than an accessory. It can be a deeply personal symbol  of beauty, of feminine mystery, of a secret hidden within the patterns. That was the beginning of my desire to create pieces where silk and tradition intertwine with the rhythms of modern life, becoming part of a woman’s own story.

Scarves by Iryna Feinblatt are made for women who appreciate craftsmanship, exclusivity, and the art of limited-edition printing. For women who recognize true value in them. This is how the heart of the brand Iryna Feinblatt was born.

Which values are the “wings” behind your brand’s philosophy?

My brand rests on three pillars: authenticity, beauty, and freedom. I want every woman who chooses Iryna Feinblatt to feel not only stylish, but genuine. In a world filled with copies and noise, it is important to me to create pieces with a soul. Each scarf carries the energy of living art. They preserve emotions, symbols, and life’s moments. The brand was born from the idea of supporting women in all states  when they celebrate, when they grieve, or when they dream.

How would you personally define fashion?

For me, fashion is not about trends, but a reflection of time and mood. It is born out of our feelings: sometimes from the desire to shine, sometimes from the need for simplicity and calm. Fashion is no longer just about clothing  it is about the state of the soul.

What advice would you give to those just beginning their creative journey?

Do not be afraid to start small. In creativity, it’s not the scale that matters, but honesty with yourself. Don’t try to resemble others  your unique voice is your greatest resource. And one more thing: learn to value pauses. It is often in silence that the truest ideas are born.

If you could write a message to every woman on the planet, what would it be?

I would say: “You are already enough. You don’t need to prove anything. Allow yourself to be tender and strong at the same time. The world needs your uniqueness  and it is already within you.”

Official brand website Feinblatt

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