Olena Tomashevska: "The beauty of a new era begins with care"

Olena Tomashevska is an international expert in the field of permanent makeup, the founder of her own academy in Poland and the author of unique techniques, including the technique of lip augmentation Sexy Lips and eyebrow spraying for women 49+. Her professional philosophy is born at the intersection of aesthetics, a deep sense of man and a new era of femininity, in which beauty begins not with standards, but with care. True skill, Ms. Olena is convinced, lies in the ability to feel a person: his character, traits and inner state, creating a result that looks natural and harmonious.

In a new interview on the pages of BOMOND VIP fashion, we talk about the path to professional heights, the philosophy of premium mastery, a new vision of female beauty and the responsibility of the profession, where technology is combined with intuition. After all, the new era is the time of women who choose to be brave enough to live their own lives, trust themselves and change the world with their own beauty.

Ms. Olena, today I would really like the readers of the magazine to know the backstage of your story, the achievements in which inspire. An international expert in the field of permanent makeup, founder of the academy, author of her own methodology ... What was the beginning of your journey to professional heights?

Today I am an international expert in the field of permanent makeup, the founder of my own academy in Poland, the author of the unique method of lip augmentation Sexy Lips, as well as the method of spraying eyebrows for women 49+.

I have been working with women of all ages for many years and I know for sure: beauty has no age limits. That's why I created a technique for mature women - those who don't want either "eyebrows on half a face" or an effect when eyebrows disappear altogether. It's about delicacy, aesthetics and respect for age, not fighting it.

Honestly? The beginning was very difficult.

There was fear. There was total disbelief - both on the part of others and even inside themselves. I was not one of those who had "everything went away". On the contrary, I constantly doubted: what if it doesn't work? What if it's not mine?

But there is one thing that has always saved me. I'm following the Aries horoscope — and it's not just a sign, it's my character.

My life motto: "I see the goal - I don't see obstacles."

I worked very hard and hard. I studied, trained, made mistakes, got up again and moved on. And at the same time... I worked at a meat processing plant for 7.5 years. Not because it was easy. And because I had to live. It was necessary to have something to pay for training, materials, rent, basic needs.

I was never ashamed of this period. On the contrary, he tempered me.

When customers arrived.

When I saw people coming back. They advise. Trust.

And only then did I allow myself to quit my job. It was scary. Very.

I remember these thoughts: what if it doesn't work? What if there are no customers tomorrow? What if I was wrong?

But I took that step. And today I can honestly say: it happened.

Because when you really want something, you don't look for excuses. You set a goal and just go to it. No illusions. Without magic pills. Through work, discipline and faith in yourself.

Fear is normal.

It's not normal to let fear control your life.

I am a living example that it doesn't matter where you start. What matters is where you go and whether you are ready not to stop.

If you have a dream, it is given to you for a reason. And if today is difficult, it does not mean that you are on the wrong path. This often means that you are growing.

The modern woman today is completely different than it was many years ago. How do you see the female image in the era of new meanings, new challenges and new opportunities?

The Woman of 2026 is not just a continuation of the changes that began earlier. This is a quality jump. The new era has shaped a woman who lives at the intersection of technology, freedom of choice, and deep self-awareness. She no longer tries to “respond” – she creates her own rules.

Self-identity and internal support

A modern woman no longer seeks permission to be herself. She knows who she is and accepts her versatility: she can be strong and gentle, ambitious and sensitive, logical and intuitive at the same time. In 2026, the value is not in perfection, but in authenticity. She works with psychological health, is aware of her traumas, knows how to set boundaries and does not feel guilty for taking care of herself.

Freedom of choice without explanation

The new era gave women the main right - the right to choose without excuses. Career or family, motherhood or conscious life without children, marriage or independence, traditionalism or avant-garde - all these are not names, but personal routes. A modern woman does not live according to the script of society, she writes her own.

Women and technology

2026 is the time when a woman confidently coexists with technology. She can earn from anywhere in the world, build a personal brand, learn throughout life. Technology is no longer a "men's territory" - it is a space for female influence and creativity.

Financial autonomy

A modern woman seeks not luxury for the sake of status, but stability and independence. She understands the value of money, invests, plans, learns financial literacy. For her, money is not an end in itself, but an instrument of security, freedom and the realization of ideas.

Relationships of the new format

In the new era, relationships are built not on the fear of loneliness, but on partnership. A woman in 2026 is not a "half" - she is a whole person. She chooses equality, respect, emotional maturity. Love no longer means self-sacrifice, it means mutual growth.

Social position and influence

The modern woman is not silent. She has a voice — in society, business, culture, politics, online space. She supports other women, but without competition and devaluation. Solidarity replaces rivalry. Awareness is aggression.

The beauty of the new time

Beauty 2026 is not about standards, but about individuality. Age is no longer a limitation, the body is not an object of evaluation, but an ally. A woman takes care of herself out of love, not out of fear. She can choose naturalness or experimentation — and both options are equivalent.

A modern woman 2026 is a woman who lives consciously, thinks big and feels deeply. She does not fight the world - she changes it with her presence. The new era is not about the perfect woman. It's about free.

You have a lot of experience as a coach and mentor. And what, in your opinion, forms a premium master?

Permanent makeup in 2026–2027 is not just a technique for a long time. It is with this awareness that the path to the profession should begin.

Starting with philosophy, not from the apparatus

The biggest mistake of beginners is to start with tools. In fact, you need to start with thinking. The premium level is formed when the master sees not "eyebrows" or "lips", but a person, his facial ractions, character, lifestyle, age, emotional state. In 2026, the client does not choose the procedure — he chooses a sense of security and trust.

Education as a continuous process

The formation of a premium master is impossible without a systematic education. The basic course is just the beginning. A modern specialist constantly updates his knowledge of coloristics, anatomy, dermatology, age-related changes, skin regeneration. In 2026–2027, masters who combine technical skill with a deep understanding of the processes in the skin and long-term results are of particular value.

Aesthetics of naturalness — a new standard of luxury

Premium no longer means "bright" or "conspicuous". True luxury is the effect of natural beauty when the permanent is not read as a procedure. The master of the future works delicately, with respect for the natural lines of the face, creating a result that ages beautifully together with the client.

Service as part of art

There are no trifles in the premium segment. Communication, consultation, preparation, support after the procedure - everything forms the reputation of the master. The ability to listen, explain, calm down and honestly refuse if the procedure is not suitable is a sign of high professionalism. In 2026, customers value ethics more than loud promises.

Personal brand and reputation

The premium master builds not only a portfolio, but also a name. Social networks, media, participation in professional communities are not self-promotion, but a way to broadcast values, style and level of thinking. Reputation is formed for years, but can be lost by one ill-considered decision. That is why responsibility is the key word of the new era.

Patience as a strategy for success

Quick success in permanent makeup is an illusion. The premium level does not tolerate haste. It is better to build quality slowly than to lose trust quickly. In 2026–2027, those who invest time in practice, error analysis and their own development win.

The beginning of the path in permanent makeup today is not a choice of a profession, but a style of thinking. A premium master is a combination of an aesthete, an expert, and a person with a high inner culture. It is these experts who shape the face of the industry of the new era.

Each work is a symphony of accuracy ... Please tell us what you would advise to do in advance before the permanent makeup procedure so that the result is as natural and harmonious as possible? How to prepare correctly?

Your work has a lot of aesthetics and psychology at the same time. How important is the ability to "feel" a person, his features, character, inner state, when you create permanent makeup?

In permanent makeup, the technique is only the basis. True skill begins where the ability to feel a person appears: his traits, character, mood, inner rhythm. In 2026, this quality becomes not an additional advantage, but a professional standard, especially in the premium segment.

Read the face as a language

The face is not a set of anatomical zones, but a living history. The line of the eyebrows, the setting of the eyes, facial movements, asymmetry, lip movements during a conversation - all this tells the master what the future image should be. A master who knows how to observe does not copy trends, but emphasizes individuality, preserving natural harmony.

Character as a reference point of form

Character traits are subtly manifested in appearance. Confident people usually need clearer but restrained graphics. Soft, emotional - delicate lines and smooth transitions. The task of the master is not to impose the vision, but to feel that it will "sound" organically for this person. Permanent makeup should not change the personality - it should strengthen it.

Mood and emotional state

The professional master always reads the mood of the client even before the procedure begins. Someone comes confidently, someone - with excitement, doubts or an internal request for change. The ability to create a calm space, the right pace of conversation, delicate questions - all this directly affects the result. Customer calmness = precision of the master's hand.

Individual approach instead of templates

The intuitive feeling of a person allows you to avoid standard solutions. The same design is never repeated twice, because no two faces and life stories are the same. The master uses this feeling when choosing the shape, density of the pigment, shade, depth of work.

Ethics and responsibility

The ability to feel a person is also manifested in the ability to say "no". If the client's desire contradicts his appearance, age or internal state, the premium master will offer an alternative or refuse the procedure. This is not a loss of a client, it is a manifestation of professional maturity.

Synthesis of intuition and knowledge

It is important to understand: intuition does not replace knowledge, it complements them. It is the combination of anatomy, color, experience and subtle human sense that creates the very result that looks "expensive", naturally and beyond time.

The master of permanent makeup of the new generation works not only with pigment, but with personality. The ability to feel a person turns the procedure into a dialogue, and the result into a reflection of inner harmony. This is the true art of the profession.

I propose now to imagine that you and I are somewhere on the seashore ... And we have many postcards that we will send to every woman on the planet. What message would you write?

Be brave enough to live your life, not the expectations of others.

The world always parts before those who go first.”

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