Lesya Kikhno: "We work at the level of deep senses and sensations"

The first May DIGITAL cover on the pages of BOMOND VIP fashion magazine is dedicated to Lesya Kikhno - the founder of Marsala Wedding & Event Group, a lady who feels the script of every love story. In the new interview, we talk about love, a symbol of the power of feelings that have passed the choice and time. Ms. Lesya opens the veil of her own vision of a modern woman and an approach to business that begins not with numbers, but with sensations. We also talk about reaching the international level, the aesthetics of Italy, the new depth of the -profession and a special vision: "Sophistication is not about the external. It's about an internal standard, below which women no longer fall.”

Mrs. Lesya, I am sincerely glad to our conversation today. We live in a time when the world experiences both light and darkness at the same time. However, there is something that does not disappear even in the most turbulent periods - love. People fall in love, create families, choose to be together despite everything. Please tell us how the idea of creating Marsala Wedding & Event Group was born in your life and how did your path to the role of the founder of the company begin?

Marsala Wedding & Event Group was born out of a very subtle feeling that true love does not tolerate chance.

At some point I realized: events can be beautiful, but not all of them are truly lived. And it was this difference that was decisive for me.

I started not with the idea of just organizing a wedding, but with the desire to create events in which people can afford to be real - without haste, without stress, without compromises.

I have always had a sense of great responsibility and inner conviction that I can create not just events, but experiences that people will live with their hearts and will remember with enthusiasm in 10-20-30-40-50 years.

Over time, this grew into a brand philosophy: absolute attention to detail, an individual scenario for each love story, and full responsibility for the result.

From the very beginning of the creation of Marsala Wedding was about depth, maturity of feelings and beauty, which does not scream, but speaks quietly, but very accurately.

Today, Marsala Wedding is the choice of those who value not just aesthetics, but deep meanings and experience, where every second counts.

I am extremely impressed by the fact that in your business, wedding life is not a set of processes, but a living love story that you live together with a couple at every stage of preparation. What cooperation for all the years of work has become the most touching for you or the one that has left a deep mark in your heart? What exactly was she special about?

In 12 years of work, there have been many incredible love stories, but there are some that stay with me forever.

One of these is a couple who have come a long and difficult way to their decision to be together for life. There was no ostentatious luxury in their wedding - there was sincerity that literally filled the space.

I remember the moment when the groom experienced such strong emotions during the ceremony that he could not immediately start saying the words of the vows. He just stared at his beloved in fascination, and there was more love and devotion in this pause than in any words.

It was a level of confidence in the moment that cannot be created artificially — but it is possible to ensure very precisely all the conditions in which it will take place.

It is such projects that form the true level. And it is for them that we work with full dedication, where there are no secondary details.

Then I realized once again: our job is not just to create a beautiful picture. Our job is to create events that are filled with deep feelings and meanings. And each pair has its own unique.

If you painted a picture of love, what would this work be like? What colors, images and emotions would you put into this canvas?

It would be a picture in which there is more sensation than form.

A deep, rich shade of Marsala as a basis is a symbol of the strength of feelings that have passed the choice and time. Thin golden reflections are like a sense of value for every moment. And the light that gently passes through the layers is like trust that needs no proof.

There would be no sharp lines in this work. Only depth, layers and space.

Because true love is not perfection, but sincerity of feelings. It is the ability to hear each other and support each other in all circumstances. And it's always about more than you can see.

You are a woman who has created and successfully develops her own business in a field that requires both strategy and high emotional involvement. How do you manage to combine professional fulfillment with personal life? And what is the image of a woman in your eyes in the modern world?

For me, balance is not about perfect separation, but about honesty with yourself.

I believe in the ability to feel where my attention should be right now — and be there completely.

My work requires deep immersion. And I consciously choose this level of return, because this is the only way to create a product that meets high expectations.

For me, a modern woman is a woman with an inner core and a subtle sensitivity at the same time.

She doesn't prove her worth — she lives it.

It does not control everything - it chooses those who can be entrusted with the important.

It is this ability to choose that determines her standard of living.

And, perhaps most importantly, she allows herself not to meet other people's expectations, but to create her own rules.

Having extensive experience in entrepreneurship, what main advice would you give to those who are just at the beginning of their own path in business?

If you choose the quality path, be prepared for depth.

A quality business is not created quickly and does not tolerate superficiality.

This is daily work with details, discipline, endurance and a very high level of responsibility to the client.

A strong brand is always built through a clear choice and understanding of its customer.

Often couples, preparing for a wedding, face the issue of budget and get lost in choosing priorities. From your professional experience, how to properly approach budget planning?

The biggest mistake is to start with the number, not the content.

The highest level of planning begins with an understanding of meaning.

We never start with the budget as a number. We start with the feeling that the couple wants to experience.

And already under this feeling the structure is built - aesthetic, script, service.

Our customers choose us not only for the result. They choose for a clear and balanced process.

For the opportunity to live training without chaos, without overload, with a sense of complete control - even when they are not immersed in operational details.

Because real luxury is when everything complicated becomes easy for you.

And another important point is to invest not only in visuals, but also in experience: service, atmosphere, content, scenario of the day. This is what creates those memories that remain in the heart for life.

What details in the preparation of the wedding, in your opinion, are decisive for this day to remain not only visually flawless, but also truly authentic, such that reflects the very history of this couple?

The level of the sunset is never determined by obvious things. Authenticity is not born from trends, but from attention to the couple's story.

These can be very unique things for the couple: favorite music, symbolic lyrics, decor details that make personal sense, even the way the couple interacts with each other.

The strongest weddings are those where there are no random decisions.

When each element is a continuation of their story.

We work at the level of deep senses and sensations. That is why our projects are never repeated and are unique, where each element has its place and meaning.

Today you open a new page in your own professional history - reaching the international level and working on wedding projects in Italy. Please tell us how this decision was born and what is behind this step for you personally?

This decision was not spontaneous — it matured as a natural continuation of internal and professional growth.

At some point, I felt that I needed new challenges and new depth. A new context in which I can implement my experience on an even more subtle level.

Italy did not appear by accident. 12 years ago, I named my agency after the city of Marsala on the island of Sicily, because I was fascinated by the history and beauty of this city. I can honestly say that I fell in love with Italy before I first went there three years ago.

For me, Italy is a country where aesthetics is part of the way of life. Where beauty is not created, but lived every minute.

And this year, my team and I were able to carry out several wedding projects in Tuscany.

For me, such a step is about the scale of thinking, about reaching the level where aesthetics, atmosphere, important details and deep meaning are appreciated.

And, of course, it's about trust from customers. After all, those couples choose to work at the international level, for whom not just the result is important, but the high level of the preparation process, the delicacy of the approach and the perfection of the implementation.

It is with such requests that we work. And it is to such expectations that each of our projects is built.

Italy is a country where the culture of love, aesthetics and tradition has a special depth and elegance. How does this new context affect your sense of profession? Does your vision of a perfect wedding change when you work in a different culture and with different meanings?

Italy is very fragile to change the feeling of the profession. The time feels completely different here. It seems to slow down - and it is in this slowing down that depth appears.

You begin to appreciate the pauses and the naturalness of the moments even more. You understand that sometimes the strongest impression is created not by complexity, but by accuracy and relevance.

My vision of a perfect wedding in Italy has not changed — it has become even deeper and more refined.

Less superfluous. More sense and feeling.

The Italian context greatly reinforces the main thing: a wedding is an unforgettable experience that is lived here and now.

And that is why working in such an environment requires even greater sensitivity, an even higher level of aesthetic taste and absolute accuracy in each solution.

This is a new level of responsibility — and at the same time a new level of beauty that we have the honor to create for our couples.

I propose now to imagine that you and I are somewhere on the seashore ... And we have many postcards that we will send to every woman on the planet. What message would you write?

“Allow yourself to live at the level that you feel internally as yours.

Don't reduce yourself to formats that don't suit you.

Don't settle for less than your depth.

Exquisity is not about the outside.

It's about an internal standard, below which you no longer go down.

And this is where a different quality of life begins.

Always remember that you deserve all the best in this world!”

Photo: Yana Lukianenko

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